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Der Markendiamant: Marken Richtig Vermarkten. Mit Fallbeispielen: Bosch, Lacroix, Nestlé, Opel, Sparkassen Finanzgruppe, Tetra Pak
Hardcover
ISBN13: 9783834900999
Publisher: Springer Nature
Published: Feb 13 2006
Pages: 356
Weight: 1.74
Height: 0.88 Width: 6.69 Depth: 9.61
Language: German
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