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Eine Analyse des deutschen Milchprodukte-Marktes: Darstellung von Marktentwicklung, Trends und Perspektiven
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ISBN10: 3638746879
ISBN13: 9783638746878
Publisher: Grin Verlag
Published: Nov 7 2007
Pages: 24
Weight: 0.09
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783638746878
Publisher: Grin Verlag
Published: Nov 7 2007
Pages: 24
Weight: 0.09
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Hamburg (Handel und Marketing), Sprache: Deutsch, Abstract: Einführung Der Markt für Molkereiprodukte unterliegt einer gro en Dynamik und verzeichnet viele Neuerungen und Veränderungen. Hoher Nährwert, sauberes Image, günstige Preise, vielfältig im Geschmack, reichhaltig in der Auswahl1 - die Liste der positiven Assoziationen mit Milchprodukten ist lang. Und wie auf kaum einem anderen Markt werden gesellschaftliche Trends und wissenschaftliche Neuerungen aufgegriffen und umgesetzt, um dem Nachfrager immer mehr Vielfalt und Abwechslung zu bieten. Neue Produkte werden eingeführt, es entstehen neue Segmente und Marken - andere verschwinden. Anbieter schlie en sich zusammen, entwickeln neue Produktideen und verändern ihre Angebotspalette. Kunden ändern ihre Ernährungs- und Lebensgewohnheiten, verzichten auf althergebrachte Lebensmittel und probieren neugierig die neuen Produktkreationen. Der Markt für Milchprodukte ist sehr lebendig, dynamisch und schnelllebig: Tradition trifft auf Innovation und das in rasantem Tempo. In dieser Arbeit wird zunächst eine Analyse der Struktur des Milchprodukte-Marktes durchgeführt, daran anschlie end wird die Entwicklung des Marktes verfolgt und Trends werden identifiziert. Zum Abschluss erfolgt ein Ausblick auf Perspektiven für die Zukunft des Mopro-Marktes2, dabei werden mögliche Chancen und Risiken aufgezeigt.
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