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Globale Marketingstrategien: Ein Executive Digest
Paperback
Business GeneralMarketingApplications
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ISBN13: 9783032132512
Publisher: Springer Gabler
Published: Jan 30 2026
Pages: 461
Language: German
Es zeigt, wie Unternehmen internationale Märkte erfolgreich erschlie en - von der Auswahl vielversprechender Länder über die Wahl geeigneter Markteintrittsstrategien bis zur optimalen Gestaltung des Marketing-Mix.
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