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Flucht Nach Utopia - Events Im Zeitalter Der Angst: Einfluss Des Terrorismus Auf Die Eventnachfrage Und Chancen Der Intervention
Paperback
Series: Bestmasters
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783658250973
Publisher: Springer Gabler
Published: Jan 15 2019
Pages: 223
Weight: 0.66
Height: 0.52 Width: 5.83 Depth: 8.27
Language: German
Katharina Leest widmet sich der Aufrechterhaltung der Nachfrage nach Events in Zeiten einer immer näher kommenden terroristischen Bedrohung. Die Autorin entwickelt einen praxisnahen Katalog von allgemeingültigen Handlungsempfehlungen, welcher Lösungsansätze für die Einflussnahme auf die durch den Terrorismus induzierten negativen Nachfrageffekte aufzeigt. Die stetig steigende Erlebnisorientierung steht in unmittelbarem Konflikt mit dem evolutionären Sicherheitsbedürfnis. Die Realisierung eines zielgruppenspezifischen Gleichgewichts zwischen Sicherheit, Freiheit und Wirtschaftlichkeit rückt in den Fokus.
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