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Erfolgsfaktor Commtech: Die Digitale Transformation Der Unternehmenskommunikation
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ISBN10: 3658401680
ISBN13: 9783658401689
Publisher: Springer Gabler
Published: Jul 5 2023
Pages: 345
Weight: 1.29
Height: 0.76 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783658401689
Publisher: Springer Gabler
Published: Jul 5 2023
Pages: 345
Weight: 1.29
Height: 0.76 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch beschreibt, wie Kommunikationsabteilungen ihre Prozesse digitalisieren können, um auch in Zukunft erfolgreich zur Wertschöpfung ihrer Unternehmen beizutragen. Über 30 renommierte Branchenexperten und Wissenschaftler geben einen grundlegenden Einblick in das Thema, schaffen Markttransparenz, schildern Umsetzungsstrategien und beschreiben ihre Erfahrungen mit konkreten IT- und Kommunikationsprojekten. Dabei werden unter anderem die folgenden Fragen geklärt: Warum ist die Digitalisierung der Unternehmenskommunikation Pflicht und keine Kür? Welche Daten versprechen den grö ten Erfolg? Was sind optimale Lösungen für KPI-Reporting und Datenvisualisierung? Welche Rolle spielt Data Storytelling und wie kann Künstliche Intelligenz helfen? Welche Rollen und Skills werden künftig wichtig? Au erdem: ein Überblick über die wichtigsten Tools und Trends sowie alles Entscheidende zum Thema Datenschutz und Medienrecht. Mit Beiträgen von (in alphabetischer Reihenfolge):
- Prof. Volker Markus Banholzer, Technische Hochschule Nürnberg- Barbara Bossmann, k.A.- Jana Brockhaus, Institut für Kommunikations- und Medienwissenschaft, Universität Leipzig- Jaqueline Casini, Lufthansa Cargo- Alexander Eichler, Selbstständiger Rechtsanwalt- Antonia Eidner, Sennheiser electronic GmbH & Co. KG- Sarah Ellmann, Bitkom Service Gesellschaft mbH- Jörg Forthmann, IMWF Institut für Management- und Wirtschaftsforschung GmbH- Tarmio Frei, Bucerius Law School- Marie Sophie Gro , Universität Hohenheim/IMWF Institut für Management- und Wirtschaftsforschung GmbH- Christoph Hardt, Cha-Communications- Yannick Houdard, Aareal Bank AG- Tanja Irion, Tanja-Irion.law- Jon Iwata, Data & Trust Alliance- Christian Krause, AllgeierCyRis GmbH- Oliver Lönker, Siemens Healthcare GmbH- Thomas Massmann, YessPress(R) GmbH- Thomas Mickeleit, IMWF Institut für Management- und Wirtschaftsforschung GmbH/KommunikationNeuDenken- Oliver Nissen, Die Kommunikationsmacher- Kai Nungesser, Externer Datenschutzbeauftragter- Meike Ostermeier, FGS Global (Europe) GmbH- Paul Peters, smava GmbH- Andreas Quest, IMWF Institut für Management- und Wirtschaftsforschung GmbH- Christina Rettig, Schott AG- Prof. Dr. Lothar Rolke, Fachbereich Wirtschaft, Hochschule Mainz- Andreas Rossbach, Acronis International GmbH- Birgit Schiller, TecAlliance GmbH- Christof Schmid, Die Kraft der Story - BrandComms Consulting- Annette Siragusano, Otto (GmbH & Co KG)- Prof. Dr. Christopher Storck, Quadriga Hochschule Berlin/FGS Global (Europe) GmbH- Richard Tigges, Audi AG- Klaus Treichel, Klaus Treichel Kommunikationsberatung- Valentina Wiedemann, Siemens AG- David Willmes, Schott AG- Gerrit Woltemate, Bucerius Law School, LL.B.- Lena Wouters, Körber AG- Prof. Dr. Ansgar Zerfa , Institut für Kommunikations- und Medienwissenschaft, Universität Leipzig
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