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Praxishandbuch Commtech Band II: Anwendung Und Organisationale Transformation: Datengetriebene Unternehmenskommunikation - Use Cases Und Next Best Act
Paperback
ISBN13: 9783658521493
Publisher: Springer Gabler
Published: Nov 3 2026
Pages: 872
Language: German
Führende Experten aus Wissenschaft und Praxis beschreiben Umsetzungsstrategien, analysieren Stakeholderdynamiken und teilen Erfahrungen aus realisierten Transformationsprojekten. Use Cases, Methoden, Kompetenzen und experimentelle Ansätze liefern Orientierung und befähigen zur Ableitung wirksamer Next Best Actions.
Dieses Buch bildet den zweiten Teil einer zweiteiligen Reihe. Band I behandelt die konzeptionellen Grundlagen und ist unter dem Titel Praxishandbuch CommTech Band I: Grundlagen und Strategien erschienen.
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