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Praxishandbuch Commtech Band I: Grundlagen Und Strategien: Datengetriebene Unternehmenskommunikation Im Ki-Zeitalter
Paperback
ISBN13: 9783658521479
Publisher: Springer Gabler
Published: Oct 25 2026
Pages: 638
Language: German
Dieses Buch zeigt, wie sich Unternehmenskommunikation im Kontext der digitalen Transformation zu einer datengetriebenen, KI- und Predictive-Intelligence-basierten Steuerungsdisziplin weiterentwickelt und nachhaltig Wirkung erzeugt.
Führende Experten aus Wissenschaft und Praxis analysieren die strukturellen, technologischen und strategischen Grundlagen moderner Kommunikation und verdeutlichen, wie diese konsequent neu gedacht und implementiert werden kann. Im Zentrum steht dabei die Transformation von Kommunikation zur entscheidungsrelevanten Führungsfunktion. Ein Werk für Verantwortliche, die Kommunikation nicht nur sichtbar, sondern messbar, wirksam und zukunftsfähig gestalten wollen.
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