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Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

Hardcover

ManagementMarketingGraphic Design

Currently unavailable to order

ISBN10: 3031729153
ISBN13: 9783031729157
Publisher: Palgrave MacMillan
Published: Jul 22 2025
Pages: 240
Weight: 0.98
Height: 0.74 Width: 6.20 Depth: 8.36
Language: English
This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success.

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