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Employing Qualitative Methods in the Private Sector

Employing Qualitative Methods in the Private Sector

Hardcover

Series: Qualitative Research Methods, Book 45

Business GeneralMarketingGeneral Sociology

ISBN10: 080395980X
ISBN13: 9780803959804
Publisher: Sage Publications, Inc
Published: Jul 10 1998
Pages: 232
Weight: 0.50
Height: 0.40 Width: 5.60 Depth: 8.60
Language: English
Each year, academic institutions produce thousands of social science graduates skilled in applied social researchùmany more than can be absorbed in the teaching profession. In one of the latest volumes in the Qualitative Research Methods series, author Marilyn Mitchell provides information often left out of the social science curriculumùhow and where can social scientists put their skills to use in the private sector? Employing Qualitative Methods in the Private Sector outlines some of the basic private sector research settings and provides clear and sensible advice on how one can rename one s skills and market oneself most effectively to the business community. Mitchell, herself employed in the private sector, also examines project and business management. Straightforward and pragmatic, Employing Qualitative Methods in the Private Sector is an essential tool for the researcher looking for new avenues in which to apply their research.

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Marketing