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612-822-4611
Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Hardcover

EconomicsInvesting & FinanceMarketing

ISBN10: 075067976X
ISBN13: 9780750679763
Publisher: Routledge
Published: Jan 9 2006
Pages: 182
Weight: 1.00
Height: 0.90 Width: 6.00 Depth: 9.10
Language: English
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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