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Doing Marketing Research: Alternative Methods for Market Sensing
Hardcover
ISBN13: 9781032972275
Publisher: Routledge
Published: Mar 31 2025
Pages: 250
Weight: 1.37
Height: 0.63 Width: 6.69 Depth: 9.61
Language: English
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
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