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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Paperback

ManagementMarketingGeneral Reference

ISBN10: 0190925396
ISBN13: 9780190925390
Publisher: Oxford University Press
Published: Mar 16 2021
Pages: 272
Weight: 0.56
Height: 0.61 Width: 6.21 Depth: 9.28
Language: English
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

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