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Digital Marketing and Analytics: 13 Corporate Case Studies

Digital Marketing and Analytics: 13 Corporate Case Studies

Paperback

Marketing

ISBN13: 9798874223205
Publisher: Independently Published
Published: Jan 17 2024
Pages: 280
Weight: 0.83
Height: 0.59 Width: 6.00 Depth: 9.00
Language: English
Uncover insights for improving business performance and optimizing data for business decision-making through effective digital marketing analytics. Using real-world examples from 13 corporate case studies, Dr. Barbara Manko demonstrates the best ways to help businesses succeed through data science management. Over 23 years of business, leadership, and technology experience in the corporate world and the classroom contribute to Dr. Manko's expertise on the topics of business analytics, big data, digital marketing, and more.

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