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de Gruyter Handbook of Integrated Marketing Communication

de Gruyter Handbook of Integrated Marketing Communication

Hardcover

Series: de Gruyter Handbooks in Business, Economics and Finance

Marketing

PREORDER - Expected ship date October 19, 2026

ISBN10: 3111573478
ISBN13: 9783111573472
Publisher: de Gruyter
Published: Oct 19 2026
Pages: 439
Weight: 1.10
Language: English
New advances in marketing communication are extending far beyond conventional approaches. The De Gruyter Handbook of Integrated Marketing Communication helps forward-thinking practitioners and scholars retain their cutting edge by offering a synthesis of new innovations in fields such as integrated marketing strategy, culture, narrative influence, and media psychology.

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Marketing