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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
Paperback
Business GeneralManagementMarketing
ISBN13: 9783030770853
Publisher: Palgrave Macmillan
Published: Jul 19 2022
Pages: 280
Weight: 0.82
Height: 0.65 Width: 5.83 Depth: 8.27
Language: English
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.
This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
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