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Paradigm Shift in Business: Critical Appraisal of Agile Management Practices
Hardcover
Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurs
Business GeneralManagementMarketing
ISBN13: 9783031404382
Publisher: Palgrave Macmillan
Published: Nov 12 2023
Pages: 518
Weight: 1.77
Height: 1.19 Width: 5.83 Depth: 8.27
Language: English
This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation.
Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets.
Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adaptto agile strategies and integrate people, profit, and corporate citizenship behavior.
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