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Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance
Paperback
Investing & FinanceManagementMarketing
Publisher Price: $31.99
ISBN13: 9781951527884
Publisher: Business Expert Press
Published: Apr 27 2020
Pages: 184
Weight: 0.56
Height: 0.40 Width: 6.00 Depth: 9.00
Language: English
It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets.
The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.
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