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Crisis, Issues and Reputation Management
Paperback
Series: PR in Practice
Business GeneralManagementMarketing
ISBN13: 9780749469924
Publisher: Kogan Page
Published: Apr 29 2014
Pages: 280
Weight: 0.88
Height: 0.59 Width: 6.14 Depth: 9.21
Language: English
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.
An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
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