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Contemporary Issues in Sports Marketing
Paperback
ManagementMarketingSports General
ISBN13: 9781032968377
Publisher: Routledge
Published: Jul 20 2026
Pages: 126
Weight: 0.51
Height: 0.30 Width: 6.69 Depth: 9.61
Language: English
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
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