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Strategic Brand Management In and Through Sport
Paperback
ISBN13: 9781032968292
Publisher: Routledge
Published: Jul 20 2026
Pages: 112
Weight: 0.47
Height: 0.27 Width: 6.69 Depth: 9.61
Language: English
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
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