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Conceptualising the Consumer: Thinking Beyond the Extended and Distributed 'Self'
Hardcover
Series: Key Issues in Marketing Management
ISBN13: 9781041275374
Publisher: Routledge
Published: Mar 18 2026
Pages: 134
Weight: 0.95
Height: 0.38 Width: 6.69 Depth: 9.61
Language: English
This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption, technology and power.
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