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Communicating Health: Strategies for Health Promotion
Paperback
Health GeneralMedical Reference
ISBN13: 9781446252338
Publisher: Sage Publications Ltd
Published: Mar 6 2013
Pages: 248
Weight: 0.95
Height: 0.60 Width: 6.70 Depth: 9.40
Language: English
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
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