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Customer Visits: Building a Better Market Focus: Building a Better Market Focus

Customer Visits: Building a Better Market Focus: Building a Better Market Focus

Hardcover

Business GeneralLaborMarketing

ISBN10: 0765622246
ISBN13: 9780765622242
Publisher: Routledge
Published: Aug 15 2008
Pages: 256
Weight: 1.05
Height: 0.70 Width: 6.10 Depth: 9.00
Language: English
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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