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Cognitive Commerce, Volume II: Understanding Consumer Behaviour in the Era of AI and Machine Learning

Cognitive Commerce, Volume II: Understanding Consumer Behaviour in the Era of AI and Machine Learning

Hardcover

Business GeneralMarketing

PREORDER - Expected ship date November 8, 2026

ISBN10: 3032349451
ISBN13: 9783032349453
Publisher: Palgrave MacMillan
Published: Nov 8 2026
Pages: 198
Language: English
This volume - the second in a two-volume work - builds on the foundations established in Volume I by examining advanced applications of artificial intelligence and machine learning in consumer behaviour, marketing analytics and responsible digital commerce.

Covering key topics, such as predictive analytics, behavioural economics, machine-learning models, social media analytics, chatbots, virtual assistants and responsible AI in marketing, it discusses how organisations can use consumer data to forecast behaviour, evaluate customer feedback, personalise marketing communication, strengthen engagement and improve strategic decision-making.

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