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Artificial Intelligence and Data Analytics in Marketing Strategy: Perspectives from Emerging Economies

Artificial Intelligence and Data Analytics in Marketing Strategy: Perspectives from Emerging Economies

Hardcover

Business GeneralManagementMarketing

PREORDER - Expected ship date December 31, 2026

ISBN10: 3032349532
ISBN13: 9783032349538
Publisher: Palgrave MacMillan
Published: Dec 31 2026
Pages: 395
Language: English
This edited collection examines how artificial intelligence and data analytics are understood, adopted, and applied in emerging markets, where technological transformation is rapid, but often shaped by infrastructure limitations, resource constraints, regulatory change, cultural diversity, and evolving consumer behaviour.

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