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Cognitive Commerce, Volume I: Understanding Consumer Behaviour in the Era of AI and Machine Learning

Cognitive Commerce, Volume I: Understanding Consumer Behaviour in the Era of AI and Machine Learning

Hardcover

Business GeneralMarketing

PREORDER - Expected ship date December 31, 2026

ISBN10: 3032348307
ISBN13: 9783032348302
Publisher: Palgrave MacMillan
Published: Dec 31 2026
Pages: 214
Language: English

This edited volume - the first book in a two-volume work - examines how artificial intelligence, machine learning and cognitive science are reshaping consumer behaviour in digital commerce. As the foundational volume, it introduces the concept of cognitive commerce and explains how intelligent systems influence perception, attention, trust, decision-making, personalisation and consumer engagement.

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