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Brands: Interdisciplinary Perspectives
Paperback
Series: Routledge Interpretive Marketing Research
Investing & FinanceMarketingGeneral Sociology
ISBN13: 9780367870171
Publisher: Routledge
Published: Dec 12 2019
Pages: 390
Weight: 0.75
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This
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