• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bare Bones Introduction to Integrated Marketing Communication

Bare Bones Introduction to Integrated Marketing Communication

Hardcover

AccountingMarketing

ISBN10: 0742555402
ISBN13: 9780742555402
Publisher: Rowman & Littlefield Publishers
Published: Dec 16 2008
Pages: 312
Weight: 1.36
Height: 1.00 Width: 6.00 Depth: 9.10
Language: English
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

1 different editions

Also available

Also in

Marketing