Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Extension Assessing Consumer Response

Brand Extension Assessing Consumer Response

I, Parvin Banu
V, Mohan Raj

Paperback

Marketing

ISBN10: 6209799272
ISBN13: 9786209799273
Publisher: LAP Lambert Academic Publishing
Published: Mar 6 2026
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
In today's dynamic and fiercely competitive marketplace, businesses continually seek innovative strategies to capture and retain consumers' attention. A powerful and well -established brand can be leveraged as a valuable asset in this endeavor. One such strategy that companies employ to maximize their brand's reach and impact is brand extension. Brand extension refers to the practice of launching new products or entering new markets under an established brand name. This strategic move aims to capitalize on the existing brand equity and consumer trust associated with the original brand. However, the success of brand extensions varies depending on the type of extension - whether it is a Line Extension or a Category Extension. Line extensions occur when a brand introduces new products within its existing product line. These new products share a strong connection with the brand's core offerings and are usually targeted at the same consumer base. On the other hand, category extensions involve venturing into entirely new product categories or industries, often distant from the brand's core offerings.

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