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Brand Engagement: How Employees Make or Break Brands

Brand Engagement: How Employees Make or Break Brands

Hardcover

Series: International Political Economy

Business GeneralMarketing

ISBN10: 0230573061
ISBN13: 9780230573062
Publisher: Springer Nature
Published: Nov 27 2007
Pages: 221
Weight: 1.12
Height: 0.80 Width: 6.52 Depth: 9.44
Language: English
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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