Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, VOL 1

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ISBN10: 1668430398
ISBN13: 9781668430392
Publisher: Business Science Reference
Published: May 4 2018
Pages: 532
Weight: 3.32
Height: 1.13 Width: 8.50 Depth: 11.00
Language: English

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Focus

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Click Here: The Art and Science of Digital Marketing and Advertising

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Hammersley, Mark

Hammersley, Ian

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Positioning: The Battle for Your Mind

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Strategic Marketing Management - The Framework, 10th Edition

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Kotler, Philip

Kartajaya, Hermawan

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Social Media Made Me Do It

Wallo267

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Sugarman, Joseph

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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Gioglio, Jessica

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Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red

Gage, Randy

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Founding Sales Mini: The Abridged Early Stage Go-To-Market Handbook

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On Message: How a Compelling Narrative Will Make Your Organization Succeed

Friend, Zach

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This Is Marketing: You Can't Be Seen Until You Learn to See

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From Ball Girl to CMO

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Kim, W. Chan

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Lead with Empathy

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Modelos de dinero de $100 M: Cómo ganar dinero

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Creating Brand in the Building Automation, Controls, and Smart Buildings Space Through a Look at the Niagara Framework(R)

Petock, Marc

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Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt)

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Review, Harvard Business

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The Yoga of Marketing: Balancing Heart, Mind, and Spirit for Success

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Hooked: How to Build Habit-Forming Products

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Hall, Kindra

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Miller, Donald

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You Will Be Satisfied

Tasca, Bob

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Narrative and Numbers: The Value of Stories in Business

Damodaran, Aswath

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The Strategic Enemy: How to Build and Position a Brand Worth Fighting for

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Diamante, Matt

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Obvious Adams (Special Edition): The Story of a Successful Businessman

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Agent-Powered Growth: Deploy AI Agents That Build Your Marketing Pipeline 24/7

Sjouwerman, Stu

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Athletes Are Brands Too: How Brand Marketing Can Save Today's Athlete

Darlow, Jeremy

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No B.S. Guide to Making Them Believe: How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

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Choice Factory: 25 Behavioural Biases That Influence What We Buy

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The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Pine II, B. Joseph

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Purple Cow, New Edition: Transform Your Business by Being Remarkable

Godin, Seth

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The Private Pay Practitioners Playbook: Systems, Scripts & Strategies for Financial Freedom in Private Pay Practice

Burr, D. J.

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Hoodwinked: How Marketers Use the Same Tactics as Cults

Einstein, Mara

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The Tipping Point: How Little Things Can Make a Big Difference

Gladwell, Malcolm

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$100M Money Models Summary and Workbook: How to Make Money

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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Saad, Gad

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Trout, Jack

Ries, Al

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It's Not About You: Winning New Business In A Crowded Agency World

Boehler, Stephen

Boehler, Robin

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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Fox, Jeffrey J.

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Bly, Robert W.

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The Edward Bernays Reader: From Propaganda to the Engineering of Consent

Bernays, Edward

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The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond

Luhn, Matthew

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Trust Me, I'm Lying: Confessions of a Media Manipulator (Large Print Edition)

Holiday, Ryan

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AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands

Halasz, Jenny

Seda, Catherine

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Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales

Goldfayn, Alex

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Wholesale MBA: How to Sell Consumer Goods to Distributors, Retailers, and Consumers

Olson, Jorge S.

Piancone, Sandro

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Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products

Fortier, Sara

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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Kennedy, Dan S.

Fischer, Martin J.

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Godin, Seth

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They Ask, You Answer - Revised

Sheridan, Marcus

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Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

Jantsch, John

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Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

Dunford, April

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Story Business: Why Stories Rule the World and How They Can Reinvent Your Business

McMahon, Gavin

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No B.S. Sales Success

Kennedy, Dan S.

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Confessions of the Pricing Man: How Price Affects Everything

Simon, Hermann

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Scientific Advertising: Original Classic Edition

Hopkins, Claude

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Brand Now: How to Stand Out in a Crowded, Distracted World

Westergaard, Nick

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How to Write an Exceptional Business Plan: A Step-by-Step Guide to Winning Investors, Lenders, and Success

Cheeks, Ashley

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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Wilson, Annie

Hamilton, Ryan

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What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

Palmer, Melina

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Why Some Direct Selling Companies Crash: What makes them boom, what makes them stumble, and how to build one that survives

Sperry, Rob

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Get Together: How to Build a Community with Your People

Richardson, Bailey

Huynh, Kevin

Sotto, Kai Elmer

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$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models

Hormozi, Alex

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Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

Miller, Donald

Peterson, J. J.

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Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image

Errecarte, Vanessa

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Reality in Advertising

Reeves, Rosser

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Heart Over Hype: Transforming Higher Ed Marketing with Empathy

Hunt, Jaime

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Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business

James, Neen

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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

Sullivan, Luke

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The End of Fashion: How Marketing Changed the Clothing Business Forever

Agins, Teri

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The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars

Feldman, Karl

Frederiksen, Lee

Harr, Elizabeth

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The Marketing Plan Handbook, 7th Edition

Chernev, Alexander

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Starting a Startup: Build Something People Want

Sinclair, James

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Build Your Beverage Empire - Third Edition: Start Your New Beverage Business

Olson, Jorge S.

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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Walker, Jeff

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The Practical Pocket Guide to Account Planning

Kocek, Chris

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Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships

Moore, Justin

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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

Barnes, Barry

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The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Eves, Derral

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The Marketing Plan Handbook, 6th Edition

Chernev, Alexander

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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

Paisner, Daniel

John, Daymond

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A History of Brands: Origins of Consumer Markets

Shear, Richard

Hardcover

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$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff

Hormozi, Alex

Paperback

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Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No

Blount, Jeb

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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market

Mogill, Michael

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StoryBranding 2.0

Signorelli, Jim

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Your Music and People: creative and considerate fame

Sivers, Derek

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The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

Lehrskov-Schmidt, Ulrik

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Strategic Marketing Management

Chernev, Alexander

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$89.93

BrandingPays: The Five-Step System to Reinvent Your Personal Brand

Kang, Karen

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Strategic Brand Management, 4th Edition

Chernev, Alexander

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The Glory of Giving Everything: The Taylor Swift Business Model

Haryanto, Crystal

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The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Eves, Derral

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$28.50