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The added value of interaction design in advertising

The added value of interaction design in advertising

Paperback

Marketing

ISBN10: 6630283031
ISBN13: 9786630283037
Publisher: Our Knowledge Publishing
Published: Jul 30 2026
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
In this book, I examine the methods and mechanisms of communication between people and systems (interaction design). I explore the history of advertising and the interactive opportunities that the advertising industry can gain through the technological advances brought about by digitalisation. What implications do these findings have for advertisers and marketing managers? My research focuses on the extent to which Interaction Design complements and supports traditional advertising, and is increasingly taking centre stage in advertising activities.

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Marketing