Marketing in 2018

Marketing Research: Planning, Process, Practice by Benzo, Riccardo, Fourali, Chahid, Gad Mohsen, Marwa

Scientific Advertising by Hopkins, Claude C.

The Marketing Plan Handbook by Chernev, Alexander

Strategic Marketing Management by Chernev, Alexander

The Marketing Plan Handbook by Chernev, Alexander

Strategic Marketing Management by Chernev, Alexander

Marketing Research: A Concise Introduction by Kolb, Bonita

19 Ways to Make Money with Instagram: Turn Your Account Into a Cash Machine. by Martin, Roxanne

Crossroads to Clarity: How a salesman found his smile again by Cucci, Dario

Building a Marketing Plan for Roofing Contractors: Plan, Implement, Succeed by Edwards, Karen L., Ellsworth, Heidi J.

The New Business Card: Write and Publish a Book to Attract More Clients, More Media, and More Speaking Engagements by Sansevieri, Penny C.

Economia Compartilhada by Pereira Stegun, Thais

Public Relations and the Public Interest by Johnston, Jane

Employee Happiness - Digital Entertainment Market Case Studies by Nguyen Ph. D., Doan T.

Sellegrity: Strategies and Skills for Doubling Your Sales & Strengthening Your Personal and Professional Integrity by Riker, Robert L.

Social Media Chaos: What was The World like before Its Explosion and how is it shaping the minds of People Today by Kennedy, Stan

The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service by Hoffmeier, Hank

Markteintrittsstrategien bei Innovationen unter besonderer Beruecksichtigung von Preis- und Werbestrategien by Legler, Carsten

Pop-Up Retailing: Managerial and Strategic Perspectives by Warnaby, Gary, Shi, Charlotte

Financially Free For Life: 10 New & Radical Strategies by Sommerset, Mary

Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement by Weigelt, David, Boehman, Jonathan

#Growthhackathon: Digital Marketing on a Budget: Create an "unfair" advantage for yourself by becoming famous in your niche by Brown, Tim

Marketing. Betrachtungen zu Preismanagement und Kooperation, Strategischen Analysemethoden, Corporate Identity sowie Digitalisierung in der Fitness- u by Maier, Monika

The Ultimate Law Firm Website: Step by Step Website Marketing Approach to Attract Your Ideal Clients by Howe, Tom, Williams, Doug C.

Service Quality in the E-Retailing Industry: A Case Study on Amazon.com by Wagner, Maximilian

The Relationographer 2.0: The Art Of Relationship Marketing by Hudson, Josh, Hudson, Bruce

Krisenkommunikation in Tourismusorganisationen: Grundlagen, Praxis, Perspektiven by

Handbuch Messemanagement: Planung, Durchführung Und Kontrolle Von Messen, Kongressen Und Events by

Was kommt nach dem JA zum MLM in 2018?: Wie starte ich in die Selbständigkeit in Deutschland mit Netzwerk-Marketing, Empfehlungs-Marketing, Multi-Leve by Carter, S. Ralf

Social Media und Marketing Automation Systeme in deutschen B2B Unternehmen by Anonym

52 tips to increase Total Revenue by Sandvik, Ronny F.

Mercadotecnia en los Medios Sociales - Tercera Edición by Durango, Alicia

B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships by Scheffler, Yves

Public Participation, Science and Society: Tools for Dynamic and Responsible Governance of Research and Innovation by Mačiukaite-Zviniene, Saule, Tauginiene, Loreta, Rask, Mikko

Customer Journey im Marketing. Definitionen und Einsatzmöglichkeiten by Zacriti, Hosni

Success Starts Today by Canfield, Jack, Nanton, Nick, Dicks, Jw

Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous by Zitron, Ed

Successful Marketing Online The Easy Way!: Marketing Online is Made SIMPLE With This Step by Step Guide to Success by Goncharo, Serhio

Lukas Resheske's Newsletters For Freelance Copywriters: 2016-2017 by Resheske, Lukas

Brewery Marketing 101: Tips and Tricks to Market Your Brewery by Viet, Adam, Dedor, Richard

Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous by Zitron, Ed

Steps: My not-so-secret life as an adult dancer and how it impacts my life and business by Vaccarino, Patricia

NAKED TRUTHS About Getting Book Reviews 2018 by Hausmann, Gisela

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by Ekhlassi, Amir, Niknejhad Moghadam, Mahdi, Adibi, Amir Mohammad

Online-Kommunikation Für Verbände: Wie Ihre Botschaften Die Zielgruppen Sicher Erreichen Und Überzeugen by Hillebrand, Ralf-Thomas

A Brand Strategist's Note: Brand and communication concepts easily explained with drawings by Ahn, Sophia S.

The Enrollment Effect: Form Lasting Relationships Live Your Ideal Lifestyle Impact the World by Watson, Tyler J.

Motivational Marketing: You bet its personal!: How I Sold Goods in Millions to the Richest World Markets by Knoller, Shlomo

Die Besonderheiten des Dienstleistungssektors. Welche Faktoren beeinflussen die Vertriebsstrategien von Dienstleistungen? by Anonym

The 3 in 1 Social Media Marketing Guide by Jones, Harwood E.

Marketing Estrategico: Casos Latinoamericanos by Liberman, Sammy M.

The Complete Guide to Query Letters for Travel Writers by Stevenson, Roy

Voiceover Achiever: Brand your VO career. Change your life. by Siegel, Celia

Marketingkonzeption für das Fundraising der Stiftung für Effektiven Altruismus by Dröber, Pia

Optimierung der Kundensituation durch Empfehlungsmarketing by Hoppe, Stephan

Steuerung Von Akteuren Und Entscheidungen in Baunetzwerken: Eine Netzwerkanalytische Untersuchung Zur Sanierungsentscheidung Im Haushalt by Verhoog, Mart

The Simple 3-Step Process That Ensures Direct Mail Success: How Small Businesses Can Make Huge Profits Using Direct Mail by Lee, Travis

How to Become a Rock Star Chef in the Digital Age: A Step-By-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build The by Garcia, Mark

Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience by Blank, Dan

Big Data and Visual Analytics by

Signaling Family Firm Identity: Familiy Firm Identification and Its Effects on Job Seekers' Perceptions about a Potential Employer by Wolf, Sandra

Public Relations Strategy, Theory, and Cases: Praxis at Its Best by Horn, Adam E., Hansen-Horn, Tricia

Commodities Pricing and the Bulk Trap: Learnings from Industries at the Forefront by Andrén-Sandberg, Fredrik

Games als Werbeträger. Potentiale und Risiken aus Unternehmenssicht by Endter, Tim

Das Social Media Marketing des Unternehmens Nike by Ballbach, Nico

The Complete Guide to Partnership Marketing: How to Create Successful Marketing Collaborations by Cristal, James

Die Store Brand: Einkaufsstätten ALS Marken Verstehen, Aufbauen Und Steuern by Redler, Jörn

Marketing Research: Methodological Foundations, 12th edition by Iacobucci, Dawn

Network Marketing: The Complete Guide On How to Create a Profitable Network Marketing Business Using Online Strategies and Techniques (Le by James, Anthony

The Social Association: 5 Key Skills Not-For-Profits Need to Increase Member Engagement, Generate Roi and Create a Thriving Online Community by Kettle, Mel

Der Einfluss der akustischen Wahrnehmung auf den Konsumenten by Theobald, Maximilian

Digitaler Wandel im B2B-Vertrieb. Die Bedeutung des E-Commerce am Beispiel des Baugeräte-Fachhandels by Ziegler, Kai

Die Bedeutung der Emotionalisierung für Warenhäuser: Eine Analyse der Erfolgspotenziale und Herausforderungen by Schild, Julien

The Influence of Values on Consumer Behaviour: The value compass by Kostelijk, Erik

Pathways to Public Relations: Histories of Practice and Profession by

Kommunikationspolitik. Ein Überblick by Jaroui, Khalid

Die postalische Befragung. Methodische Probleme, Ursachen der Stichprobenausfälle und Lösungsansätze by Schaper, Christian

Die Einführung der kundenspezifischen Preisfindung bei einer Tiefkühl-Heimservice Firma unter Zugrundelegung der theoretischen Möglichkeiten der Preis by Schaper, Christian

Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities by Horn, Lea

Heart Marketing: Engaging with your Ideal Customer through Marketing Philosophies that Matter by McLeay, Shane

Geolocalizacion de Vallas Publicitarias para Optimizar el Presupuesto by Mera Moreira, Maria Fernanda

Bigger Than This: How to turn any venture into an admired brand by Geyrhalter, Fabian

Marketinginstrumente und ihre Relevanz für die öffentliche Verwaltung: Die vier absatzpolitischen Marketinginstrumente Produktpolitik, Preispolitik, D by Dahlmann, Jeanette

Opportunities and risks of open innovation to ensure innovative power in small and medium-sized enterprises in the business-to-business sector by Anonym

The New Era of the CCO: The Essential Role of Communication in a Volatile World by

Marketing zum Markteintritt eines Unternehmens am Beispiel des Dollar Shave Clubs by Zacriti, Hosni

Anspruch, Ansatzpunkte und Gestaltungsmöglichkeiten der Preisbildung. Strategien und Psychologie in Preismanagement by Akçay, Alperen

Smart Marketing by Kamenca Mba, Andrea

100.000 Fans A LA Velocidad De La Luz by Laguna, Helio

How To Sell On Amazon: Make Money Online With Amazon FBA And More Ideas by Cummings, Renee

Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line by Flynn, Dennis, Hornstein, Scott, Cerullo, Wayne

The Million Dollar Coach by Morales, Adolfo, Proctor, Dowaun

Maldita by Bontempo, Fernanda

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech by Smith, Brian

How To Meet New People Guidebook: Overcome Fear and Connect Now by Schreiter, Keith, Schreiter, Tom Big Al

Facebook Marketing For Your Business: The Complete Facebook Page & Social Media Advertising Guide by Ramirez, Elisa

How to Make Money With Youtube Channel Marketing: Learn how to make great Youtube videos, gain more subscribers, and make passive income online by Douglas, Conrad

Affiliate Marketing for Beginners: How to Make Money Online With Blogging For Beginners Only by Hall, Kristine

Solo Ads Email Marketing Secrets: Learn How to Build a Massive Email List, Send A Solo Ad, Generate Leads And More! by Jenkins, Lucia

Get Free Website Traffic For Your Business: How to get more internet visitors for free by Simpson, Rachel

Reputation Management Techniques in Public Relations by

Information Product Creation Business Guide: How to make passive income online with info products by McCarthy, Priscilla

The Activation Imperative: How to Build Brands and Business by Inspiring Action by Rosen, William, Minsky, Laurence

Praxishandbuch City- Und Stadtmarketing by

OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful: Created for the 99% of Business Owners Who Want to Change Their Good Busin by Glazer, Bill

Affiliate Marketing 2018 Edition: Make Money Online and Passive Income With This Step By Step Guide for Beginners by Quinn, Dolores

Link Building and Backlink Guide for Ranking Your Website: Inrease your SEO and Google Search Results with Quality Traffic by Rice, Gene

Make Money Online with Clickbank Affiliate Marketing: Build an Online Passive Income Business With This Easy Beginner Guide by Sandoval, Perry

Make Money Online with Clickbank Youtube Marketing: Build an Online Passive Income Business With This Easy Beginner Guide by Logan, Geoffrey

Search Engine Optmization (SEO) for 2018: Get to the top of Google with these latest strategies for more traffic and online visitors by Goodman, Vera

Customer Relationship Management: Complete CRM Strategy Guide for High Profits in your Business by Murray, Cynthia

Your Step by Step Email Marketing Guide: How to use emails, squeeze pages, and more in your internet marketing business by Reeves, Cora

How to Market Your Winery to Everyone: Tips and Tricks to Market Your Winery to Millennials, Boomers, and Everyone In-Between by Viet, Adam, Dedor, Richard

Make Money Online with Google Adsense and Niche Websites: Learn the secrets of online passive income and live your dreams! by Boone, Tracy

Die Sharing Economy. Definition und Anwendung der Sharing Economy im Vergleich zum regulären System by Zacriti, Hosni

Influencer Relations als Instrument der externen Unternehmenskommunikation: Die Ergebnisse einer Delphi-Studie unter Kommunikationsexperten by Hanna, Nina

Profilierung: Mit Intelligentem Marketing Zum Gefragten Experten by Sturmer, Martin

Just-in-Time Information Feeding: Chancen und Herausforderungen für den Online Handel by Schild, Julien

Das muss ich haben!: Methoden und Instrumente zur Absatzsteigerung von hedonistischen und utilitaristischen Produkten am Point-of-Sale by Schild, Julien

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes by

Event-Regie: Der Spannende Weg Vom Ersten Konzept Zur Finalen Show - Eine 360-Grad-Betrachtung Der Live-Inszenierung by Graf, Monika, Luppold, Stefan

Management Von Führungskräften in Marketing Und Vertrieb: Der Einfluss Von Persönlichkeit, Führungsstil Und Kontrollmechanismen by Röcker, Leonie

Krombacher. Deutschlands erfolgreichste Biermarke und die Produktpolitik auf dem Biermarkt by Weller, Christian

Chiropractor Marketing Secrets: The Complete Playbook For Attracting More Patients, More Referrals & More Revenue by Goldstein, Jeremy, Boxer, Joshua D.

Public Relations Strategy, Theory, and Cases: Praxis at Its Best by Hansen-Horn, Tricia, Horn, Adam E.

Canonical Authors in Consumption Theory by

Electronic Business by Wirtz, Bernd W.

Own Your Brand: An Executive Coach Helps You Refine Your Personal Brand on Linkedin by Billstrom, David

Some Newspaper Tendencies: An Address Delivered Before the Editorial Associations of New York & Ohio by Reid, Whitelaw

Handbuch Pr-Recht by Gips, Claudia, Unverzagt, Alexander

Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbu by Stamenova, Silvia

Exactly How to Sell: The Sales Guide for Non-Sales Professionals by Jones, Phil M.

Erfolgreicher Markenaufbau in Den Großen Emerging Markets: Ein Praxisorientierter Ratgeber Für Gezieltes Markenwachstum in China, Indien, Russland Und by Schaffmeister, Niklas, Haller, Florian

Faire signer ses clients: Le closing by Py, Pascal

Online Success: 7 Steps to a Powerful Internet Presence: What small organizations, entrepreneurs, freelancers, writers, and business o by Sanders, Beth Gramling

Trading the Markets the Point & Figure Way: Become a Noiseless Trader and Achieve Consistent Success in Markets by Shah, Prashant

Main Street Survival Guide for Small Businesses by Burlum, Samuel K.

Multi-hub meetings: groups meeting groups by Sheppard, Roy, Dzeik, Ilka, Hamso, Elling

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by Pedeliento, Giuseppe

The Cotton T-Shirt: A beginner's guide to developing a breakout brand by Thomas, Lori

ProSieben nach Stefan Raab? Die Profil- und Markenbildung des TV-Senders by Reinhold, Maximilian

Main Street Survival Guide for Small Businesses by Burlum, Samuel K.

The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisem by Farrar, Gilbert Powderly

How to Reduce Selling Costs by Derrick, Paul E.

Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media by Dudarenok, Ashley Galina

Preciovalioso.com: Mi valor competitivo. by Quintero, Ramon Jose

Ein Marketingkonzept für ein Discountstudio im Kontext der Fitnessökonomie by Groehl, Marius

Vermarktung des Germanischen Nationalmuseums in Nürnberg. Marketinginstrumente im Museums- und Kulturmarketing by Wöhler, Franziska

Cracking The Big Ticket Code: Demystifying High Ticket Internet Coaching & Consulting Sales by Ciuba, Ted

Consumer Culture Theory by

Fundraising Zwischen Ökonomisierung Und Mitmenschlichkeit: Emotionale, Soziale, Organisationale Herausforderungen Und Chancen by Hirschfeld, Stefanie

7 Most Common Business Mistakes: Small Biz Owners, Consultants, Trainers, And Coaches Make by Aguilar, Efrain

Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. by Moore, Mike, Thomas, Peter A.

Iconic Advantage: Don't Chase the New, Innovate the Old by Yu, Soon

Social Media zur Vertriebsunterstützung by Priller, Maria

For The Win by Ruettiger, Rudy, Nanton, Nick, Dicks, Jw

Multivariate Analysis for Strategic Decisions: Collected Articles of a Marketing Statistician by Lieberman, Michael D.

A Dynamic Attribute Satiation Model of Variety Seeking Behavior by McAlister, Leigh

An Empirical Study of the Industrial Marketing mix / Jean-Marie Choffray by Choffray, Jean-Marie

Generic Strategy and the Product Life Cycle by Tang, Ming-Je

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure by Silk, Alvin J., Geiger, Frank P.

Industrial Economics: An Overview by Schmalensee, Richard L.

Decision Support Systems and the Marginal Economics of Effort by Keen, Peter G. W.

Outdoor, Street-car, and Radio Advertising by Hoyle, John T.

Deterministic Chaos in an Experimental Economic System by Sterman, John

The Interaction of Uncertainty and Asset Specificity in Component Make-or-buy Decisions by Weber, David, Walker, Gordon

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules by Simon, Hermann

How to use a Tape Recorder, in Your Business, in Your Home by Bullen, H. Jay, Hodgson, Dick

Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's by Trajtenberg, Manuel, Bresnahan, Timothy F., Stern, Scott

Diseño de estrategias de marketing by Valero Cavero, Rafael

Auswirkungen des Bestellerprinzips im Vermietungsbereich. Analyse und Reaktionen des Marktes by Kronwitter, Mirijam

The Modern Lawyer: Marketing Strategies, Tips & Tools by Stammers, Mira

New Product Strategy in Small High Technology Firms by Meyer, Marc H., Roberts, Edward Baer

New Product Decisions: Information Discounting and Product Selection by Urban, Glen L.

A Theory of Consumer Promotions: The Model by McAlister, Leigh

Multiperiod Securities Markets With Differential Information: Martingales and Resolution Times by Huang, Chi-Fu, Duffie, Darrell

Modelling Coordination in Organizations by Crowston, Kevin

Negotiator Cognitions: A Descriptive Approach to Negotiators' Understanding of Their Opponents by Carroll, John S., Maury, Robin, Bazerman, Max H.

The Optimality of a Competitive Stock Market by Subrahmanyam, Marti G., Merton, Robert C.

The Global Football Industry: Marketing Perspectives by

Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan by Wohlfeil, Markus

Business Exit Strategies: Family-Owned and Other Business by Lipman, Frederick D.

A Practical Guide to Ethics in Public Relations by Luttrell, Regina, Ward, Jamie

Los CICLOS MAESTROS de la DUPLICACIÓN y la MULTIPLICACIÓN en el NETWORK MARKETING: Principios Universales para Desarrollar Exitosamente Tú Negocio MUL by Murillo Velazco, Mariam Charytin, Tarazona Gil, Ylich Eduard

How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition by Buyting, Andy

Einführung in die Marktforschung. Aufgaben, Bedeutung, Qualitätskriterien und Ablauf by Marschall, Ron

Unterhaltungsfaktor Wissen?! Analyse des Potenzials von Infotainment in der Ergebnispräsentation der Marktforschung by Dölle, Annika

Gefahr des datenzentrierten Managements im Profi-Fußball by Weirauch, Stefan

Betriebliche Wertschöpfung. Einsendaufgaben zu Materialwirtschaft, Logistik und Umweltmanagement by Kellenberger, Thomas

God of Branding: Using a Podcast to Build a Powerful Personal Brand by Slate, Jeremy Ryan

The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Shotton, Richard

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method by Canalichio, Pete

Verhaltensökonomie. Wirkung psychologischer Trigger in Facebook-Werbeanzeigen anhand des Beispiels der Verlustaversion by Oliveira Correa, Gabriela

Wie wird das Image und die Wertewelten des Mercedes Benz E300L in China transportiert? Kulturell adäquate Werbung als Bedeutungsträger by Zhou, Ashlee

Surviving a Media Interview: Interview or Interrogation...Your Choice! by Kokol, Doc

Digital Media Positioning: The Art & Science of Attracting Nothing But A-List Clients by Felker, Frank

Influencer Relations: Insights on Analyst Value 2e: Expanded second edition by Chapple, Duncan S., Litke, Sven

Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. by Moore, Mike, Thomas, Peter A.

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverha by Hassler, Jens

Social Selling. El arte de vender en entornos sociales by Neil Revilla