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A Brand Strategist's Note: Brand and communication concepts easily explained with drawings
Paperback
ISBN13: 9781983859380
Publisher: Createspace
Published: Jan 14 2018
Pages: 150
Weight: 0.34
Height: 0.32 Width: 5.08 Depth: 7.80
Language: English
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A Brand Strategist's Note is an easy-read book of 70 things explained with the casual illustrations for brand strategists and brand marketers. Branding is tricky and complex in many ways and requires lots of theoretical works and deep thinkings. The author intends to provide only short propositions and leave the readers with questions so that they can research more on the interested topics and further develop their own thinkings.
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As a brand strategist and marketer, I face tricky challenges all the time. Brand strategy is somewhat intangible and undefinable. I had to spend so much time thinking again and again on how to set firm brand identity, how to fight against the competitors, how to be creatively and effectively communicate with the audience, etc.
- Sophia Ahn
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So this book came out with a hope that the people like herself who have to constantly deal with the brand strategy and marketing challenges can take a moment, slowly read through the book on the concepts along with the drawings, and get back to the basics to refresh their minds and move on to the next steps.
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The author doesn't try to guide the readers or provide solutions for anything. She thinks that if some brand strategists can get 'Oh I'm not the only one' feeling, and if some marketers can find useful tips and quotes from the book, the book would have done enough for coming out to the world.
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