Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line

Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line

Flynn, Dennis
Hornstein, Scott
Cerullo, Wayne

Paperback

Marketing

ISBN10: 1984121979
ISBN13: 9781984121974
Publisher: Createspace
Published: Jan 25 2018
Pages: 64
Weight: 0.19
Height: 0.13 Width: 5.51 Depth: 8.50
Language: English
Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. Wayne Cerullo, along with Dennis Flynn and Scott Hornstein, bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.

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