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The Global Football Industry: Marketing Perspectives
Hardcover
Series: World Association for Sport Management
ISBN13: 9780815360568
Publisher: Routledge
Published: Feb 8 2018
Pages: 344
Weight: 1.45
Height: 1.00 Width: 6.20 Depth: 9.30
Language: English
In recent years, football's status as the world's sport has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.
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