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The Global Football Industry: Marketing Perspectives
Paperback
Series: World Association for Sport Management
ISBN13: 9780367894122
Publisher: Routledge
Published: Nov 28 2019
Pages: 352
Weight: 1.14
Height: 0.90 Width: 6.10 Depth: 9.20
Language: English
With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.
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