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612-822-4611
Activation Imperative: How to Build Brands and Business by Inspiring Action

Activation Imperative: How to Build Brands and Business by Inspiring Action

Paperback

AccountingMarketingGeneral Reference

ISBN10: 1538114666
ISBN13: 9781538114667
Publisher: Rowman & Littlefield Publishers
Published: Jan 26 2018
Pages: 222
Weight: 0.70
Height: 0.50 Width: 6.00 Depth: 8.90
Language: English
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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