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Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan
Hardcover
Series: Routledge Interpretive Marketing Research
Investing & FinanceMarketingFilm Studies
ISBN13: 9780815387275
Publisher: Routledge
Published: Feb 8 2018
Pages: 216
Weight: 1.05
Height: 0.70 Width: 6.30 Depth: 9.30
Language: English
The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-depth insider study of a consumer's obsession with an actress, the book provides unique insights into the celebrity fan relationship and its meaning for the consumer in everyday life. While this book is primarily located in consumer research, it will appeal to an interdisciplinary audience from marketing, consumer behaviour, film studies, media studies and sociology.
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