Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Pedeliento, Giuseppe

Hardcover

Business GeneralMarketing

Publisher Price: $185.00

ISBN10: 1522549846
ISBN13: 9781522549840
Publisher: Business Science Reference
Published: Feb 2 2018
Pages: 300
Weight: 1.76
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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