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Fundraising Zwischen Ökonomisierung Und Mitmenschlichkeit: Emotionale, Soziale, Organisationale Herausforderungen Und Chancen
Paperback
Series: Bestmasters
Business GeneralManagementMarketing
ISBN13: 9783658209476
Publisher: Springer Gabler
Published: Feb 6 2018
Pages: 126
Weight: 0.39
Height: 0.30 Width: 5.83 Depth: 8.27
Language: German
Mit dem Modell der Trialektik des Fundraisings stellt Stefanie Hirschfeld ein Instrument vor, anhand dessen die komplexen Dynamiken in diesem Feld untersucht und bewusst gemacht werden können. In ihrer Studie geht die Autorin der Frage nach, wie im Fundraising tätige Personen den Konflikt zwischen Ökonomisierung und Mitmenschlichkeit lösen. Im Spannungsfeld zwischen Ökonomisierung, Ethik-Standards und Spendermotiven sind nicht nur Fundraiser, sondern auch Führungskräfte, Mitarbeitende und Projektverantwortliche zunehmend herausgefordert, interne Konflikte und Widersprüche - insbesondere im Hinblick auf die Au enwirkung - klug zu balancieren. Ein gemeinsames Verständnis aller Beteiligten ist die Basis für die Entwicklung von Handlungsoptionen, die nach innen und au en so stimmig wie tragfähig sind.
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