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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Zoonotic: A New Paradigm for Designing Successful Viral Business Strategies

Zoonotic: A New Paradigm for Designing Successful Viral Business Strategies

Paperback

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 9401475148
ISBN13: 9789401475143
Publisher: Lannoo Publishers
Published: Dec 13 2021
Pages: 200
Language: English
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

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