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You're Not Listening. You're Guessing.: Your Experience Gives You Patterns. Only the Buyer Gives You the Truth.
Paperback
Series: The Dead-Alive Salesman
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Publisher: Independently Published
Pages: 406
Weight: 1.19
Height: 0.83 Width: 6.00 Depth: 9.00
Language: English
YOU'RE NOT LISTENING. YOU'RE GUESSING.
You know the market.
You know the product.
You know the usual objections.
You still don't know this buyer.
Most salespeople don't lose because they lack answers.
They lose because they answer before they understand the question.
This book is about killing assumptions, cutting automatic speech, asking sharper questions, and hearing what the customer is actually telling you.
Your experience gives you patterns.
Only the buyer gives you the truth.
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