Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Clancy, Kevin
Krieg, Peter

Hardcover

Marketing

Publisher Price: $29.95

ISBN10: 0471979937
ISBN13: 9780471979937
Publisher: Wiley
Published: Mar 30 2007
Pages: 304
Weight: 1.07
Height: 1.07 Width: 6.40 Depth: 8.98
Language: English
Praise for
Your Gut Is Still Not Smarter Than Your Head

Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.
-Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management

Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!
-Susanne Lyons, Chief Marketing Officer, Visa USA

Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance.
-Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company

Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!
-Jon Luther, CEO, Dunkin' Brands, Inc.

Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it.
-Bob Liodice, President and CEO, Association of National Advertisers

The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies.
-Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

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