Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Your Creative Power

Your Creative Power

Osborn, Alex

Paperback

Self-Help

ISBN10: 1406777552
ISBN13: 9781406777550
Publisher: Dodo Pr
Published: Aug 2 2007
Pages: 392
Weight: 1.09
Height: 0.87 Width: 5.50 Depth: 8.50
Language: English
Ten years ago, the editor of a leading magazine invited me to lunch. I had been one of his contributors, but we had never met. He broke the ice by asking, What is your hobby, Mr. Osborn? Imagination, I replied. He paused, then wrote on the back of an envelope, MY HOBBY IS IMAGINATION. Mr. Osborn, he said, you must do a book on that. It's a job that has been waiting to be done all these years. There is no subject of greater importance. You must give it the time and energy and thoroughness it deserves. That remark started this book. Although I earned my master's degree in practical psychology and have devoted most of my life to the psychology of advertising, I cannot claim to be a psychologist. Nor have I tried to write as a psychologist. I have felt free to take figurative liberties with academic concepts. For instance, I realize that imagination is an integral part of man's mind-body function; and yet, for the sake of clarity and readability, I refer to imagination as if it were an entity of itself. My frequent use of the term brainstorm may bother the reader at first. Although Chapter 33 will fully explain, an inkling of its meaning may be helpful here: Brainstorm is used mainly to label the kind of conference where a few people sit down together for an hour or so solely to use their creative imaginations--solely to suggest ideas on a specific subject, right then and there. During the past ten years, in quest of material and insight, I have interviewed hundreds of people and have read hundreds of books, speeches and articles. I am indebted to all who talked with me and to all whose writings I read. Many of their names will be found in the index.

1 different editions

Also available

Also in

Self-Help

View All