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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
VR Neuromarketing & Alpha Gen Impulse Buys

VR Neuromarketing & Alpha Gen Impulse Buys

Paperback

Management

ISBN10: 6630431804
ISBN13: 9786630431803
Publisher: LAP Lambert Academic Publishing
Published: Aug 28 2026
Pages: 160
Weight: 0.49
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
The intersection of virtual reality, neuromarketing, and Generation Alpha represents a formidable new frontier in consumer behavior. This book dissects the mechanisms by which immersive digital environments trigger instantaneous purchasing decisions in the youngest generation of consumers. By integrating EEG, eye-tracking, and AI-driven personalization within VR shopping experiences, brands can decode subconscious responses and engineer impulse buys with unprecedented precision. Yet, this power carries profound ethical responsibilities. This book explores both the technological architecture and the moral imperatives of VR neuromarketing, offering a roadmap for building systems that are effective, transparent, and respectful of the developing minds of Generation Alpha.

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