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Adaptive Branding Roadmap for Metaverse Crises

Adaptive Branding Roadmap for Metaverse Crises

Paperback

Management

ISBN10: 6630375505
ISBN13: 9786630375503
Publisher: LAP Lambert Academic Publishing
Published: Aug 30 2026
Pages: 180
Weight: 0.55
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
Traditional brand management-built on control, consistency, and the assumption of a stable media environment-is failing. The metaverse and generative AI have dismantled the old certainties, creating a new reality where crises unfold across spatial, social, and algorithmic layers simultaneously. Narratives no longer belong to brands; they are synthesized by AI from vast, historical datasets, creating a powerful Narrative Gravity that can trap brands in outdated, damaging stories. This book offers a transformative framework-the Adaptive Branding Roadmap-that empowers brand leaders to forecast crises before they erupt, design fluid yet coherent brand identities, and orchestrate real-time, multi-layered interventions. It is an essential guide for navigating the unpredictable future of brand engagement.

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Management