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Value in Marketing: Retrospective and Perspective Stance
Paperback
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
ISBN13: 9781032084626
Publisher: Routledge
Published: Jun 30 2021
Pages: 228
Weight: 0.68
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
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