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Value in Marketing: Retrospective and Perspective Stance
Hardcover
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
ISBN13: 9780367209483
Publisher: Routledge
Published: Nov 27 2019
Pages: 218
Weight: 0.90
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
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