Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation

Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation

Koelzer, Tim
Kurth, Kristin

Hardcover

Investing & FinanceManagementMarketing

Publisher Price: $23.95

ISBN10: 1626347514
ISBN13: 9781626347519
Publisher: Greenleaf Book Group Llc
Published: Apr 13 2021
Pages: 304
Weight: 1.28
Height: 1.30 Width: 6.30 Depth: 9.10
Language: English
In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing--the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation.

​An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great--and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.

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